Procter & Gamble

led an upstream project, understood the product needs for a new vision category or possible laundry user experiences, consolidated design criteria, created 40+ sketches, 12 final concepts, and identified 3 main mild to wild concepts.

Iterated, refined, and surface modeled durable within brand language. iterated 25 paper prototypes/dielines for packaging experience.

Designed instructional graphics in adobe illustrator. Design packaging graphics as well as rendered mockup.

Created AI video workflows to create compelling stimulus videos for 'hard to prototype' concepts