Procter & Gamble

led an upstream project, understood the product needs for a new vision category or possible laundry user experiences, consolidated design criteria, created 40+ sketches, 12 final concepts, and identified 3 main mild to wild concepts.

Iterated, refined, and surface modeled durable within brand language. iterated 25 paper prototypes/dielines for packagine experience. Designed instructional graphics.

Created AI video workflows to create compelling stimulus videos for 'hard to prototype' concepts